The magician places the match (one piece) head first into his closed fist which is palm-down, then turns his fist over and takes the match out head first. He does this a few times putting the match in his fist first, turning his fist over and taking it out head first.
The last time, the match is put in head first and it comes out head last! The match may be handed out for examination. Full patter and instructions included. No sleight of hand required.